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Joanna Ayala

Assets and Development Director for South America, NH Hotel Group

  • Joanna Ayala is graduated in Business Administration from the Colegio de Estudios Superiores de Administración -CESA- where she obtained a scholarship to attend Kansai Gaidai University in Osaka, Japan for a Business course and a program in Asian Studies.

  • From her position, she is responsible of create and execute new growth opportunities in South America for NH Hotel Group, reinforcing the presence in the American continent, where the company has another team focused in the area of Mexico and the Caribbean.

  • Before assuming her current position, she completed a meritorious career at Accor Hotel where she was responsible of the planning and development of new businesses in Colombia, Ecuador and Peru, a position in which she spent more than five years. Between 2010 and 2014 she worked with the Synergy Group, owned by Germán Efromovich, where she was part of the management group of the Movich Hotel chain in Colombia and led its development in the country.